Twitter’s real time data cruncher is made of people

The best way to understand the new flood of searches, Twitter has come to appreciate, is by putting people to work. As a company Twitter obviously can’t help itself and has labelled its use of Amazon Web Services‘ Mechanical Turk crowdsourcing service “a real-time human computation engine”. Much of the work to deliver work to judges is automated. The post also reveals that the judges Twitter hires work just about full time for the company.

 

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